Monday, July 26, 2010

ideabox on the street

Design is a Series of Details

It often begins with a napkin. Or any available medium to sketch out an idea, a thought, a concept. What happens between those initial thoughts and sketches and a completed work is the mystery of the details. The ideabox display at the 2010 NW Natural Street of Dreams is very much an exercise of thousands of details, from the house itself extending through the landscape.

In our very compressed timeline, the magical transformation of an empty site a week ago to show piece is underway. Hundreds of details coming together at an incredible rate, the creative process in action. We're looking forward to showing you the amazing result.

On my way up to "the Street." More pictures to come - stay tuned!

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